Heidelberg Marketing GmbH, a subsidiary of the City of Heidelberg, markets the city nationally and internationally and positions it as a global brand. Heidelberg is known for tourism, conferences, science, business, culture, events, and retail. As a "Knowledge Pearl," Heidelberg stands for sustainability and innovation. The mix of science, innovation, urban life, and natural surroundings – together with our zest for life – makes Heidelberg the "Sunny Valley." We want to further develop this positioning as an international innovation location and expand our branding accordingly.
